Are You Segmenting Your Marketing Campaigns to Death?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In the early 1900′s, department store merchant John Wanamaker didn’t have access to web analytics to be able to calculate an ROI on various marketing activities like we do today. While data-driven decisions are better than none, data [...]

Source: http://www.getelastic.com/are-you-segmenting-your-marketing-campaigns-to-death/

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