One of the most important features of Google Adwords has been the ability for advertisers to target specific locations to ensure that their ad spend was happening in the geography of their business. This goes a long way to being more efficient with spend and helps stretch an ad budget due to less waste. Today [...]
Source: http://www.marketingpilgrim.com/2011/10/adwords-location-improvements-help-local-advertisers-target-better.html
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