Adobe Invests in Facebook Ad Buying with Acquisition of Efficient�Frontier

Early this morning, Adobe announced that it has entered an agreement to purchase Efficient Frontier, which will become part of Adobe?s Digital Marketing Suite. Efficient Frontier is a leader in social, search, and display marketing that utilizes multi-channel optimization to help clients maximize advertising budgets. The multi-channel optimization process utilized by Efficient Frontier leverages extensive [...]

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