How to Reengage Inactive Email Subscribers

Inactive email subscribers. The ones that you mail, mail and mail again for months or years, and never an open, never a click. Removing them can help your sender reputation, as too many inactives can be a flag to ISPs and hurt your overall delivery percentage. But cutting them off prematurely could mean lost future [...]

Source: http://www.getelastic.com/how-to-reengage-inactive-email-subscribers/

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