Mobile Ad Dollars Versus Time Spent: The Great Divide

There’s a certain logic to the concept of spending the most ad dollars in places where people spend the most time. But then, bus shelter ads are effective. People don’t spend a lot of time there, but when they are there, they’re bored and probably more likely to examine the ad than an ad on [...]

Source: http://www.marketingpilgrim.com/2012/02/mobile-ad-dollars-versus-time-spent-the-great-divide.html

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