B2B Marketers? Social Media Efforts Have Much Room to Mature

Let’s just start by saying that the B2C approach vs. the B2B approach to social media marketing is often at opposite ends of the spectrum. Not always but often. Honestly, it should be. Asking you friends about an electronics purchase or the best place to find shoes is an inherently different mindset that finding the [...]

Source: http://www.marketingpilgrim.com/2012/03/b2b-marketers-social-media-efforts-have-much-room-to-mature.html

more info here more info here more info here more info here more info here more info here more info here