It?s Not SEO Anymore, It?s Marketing. Deal With It.

When people learn I’ve recently written a book called Optimize�they usually ask what it’s about. I say it’s about optimizing customer discovery and engagement with content. The response I usually get is something like, “Oh, cool. I thought it was about SEO.” Well, in a way optimizing content and customer experiences is SEO. That’s because [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/7VwU5BnLY-A/

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