Testing is a critical piece to success in all aspects of digital marketing. Understanding the measurement plan and goals of the test prior to testing anything is they key. If you haven?t structured your test, then you?re testing for testing sake.
Source: http://feedproxy.google.com/~r/sewblog/~3/rD8BqNgHTGU/Paid-Search-Testing-March-Madness-Bracket-Style
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