Selling Value-added Services to Mobile Customers

No matter what industry you are in, if you have even one competitor, a compelling value proposition is critical to attract and keep customers. In the telecom industry, competition comes not only from other operators, but “new frenemies” like OTT (over-the-top) services like Netflix and Hulu, VoIP providers like Skype, and walled digital content gardens [...]

Source: http://www.getelastic.com/selling-value-added-services-to-mobile-customers/

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