Display ad retargeting is the hot, not-so-new trick in your conversion optimization bag. It allows you to target only those that have visited your site and create laser-targeted creatives that follow them based on the actions they have taken on your site (abandoned a product category, product page, or shopping cart, for example). But the [...]
Source: http://www.getelastic.com/will-user-control-stop-retargeting-overexposure/
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