To gain an edge this holiday season and better compete for consumers? hard-earned dollars, you need to monitor your competitor?s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence.

Source: http://feedproxy.google.com/~r/sewblog/~3/JKC6G6RDYs0/Competitive-Intelligence-A-Gift-Waiting-to-be-Opened
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