Google Analytics Enhancement Can Help Analyze ROI Across Channels

While I write about many facets of the digital marketing space I readily admit when I am out of my league and truly understanding Google Analytics is one of them. For all of my good intentions I have not gotten the training necessary to truly get the most from the tool. As a business person [...]

Source: http://www.marketingpilgrim.com/2012/10/google-analytics-enhancement-can-help-analyze-roi-across-channels.html

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