Using Google?s new ?Google Experiments? for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here?s how you can conduct your own test.
Source: http://feedproxy.google.com/~r/sewblog/~3/_7WYiDuMZjE/How-a-Preview-Image-Increased-a-Landing-Pages-Conversion-Rate-by-359
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