Removing This Design Element Improved CTR by 27%

Search filters are a critical UX feature to ecommerce sites. The larger your product assortment, the more necessary they are. But how you display the features may be helping or hurting your conversion rates. This week’s WhichTestWon feature test sought to discover if removing a “refine your search” toolbar above results on the UK Tool [...]

Source: http://www.getelastic.com/removing-this-design-element-improved-ctr-by-27/

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