The Pinterestization Of The Web: Fab or Fad?

Social commerce has had a tough go proving itself as a marketing channel that converts. But the explosion of Pinterest – a social network that promotes consumerism more than Twitter or Facebook – has sparked the (p)interest of marketers, and as expected, having a “Pinterest strategy” is the year’s hyped marketing trend. But the question [...]

Source: http://www.getelastic.com/the-pinterestization-of-the-web-fab-or-fad/

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