Why Are Telecoms Dead Last in Email Effectiveness?

In the Email Tracking Report 2012, the DMA asked consumers “who does email well?” and ranked results by sectors. Telco finished dead last, behind financial services, utilities and even government agencies. Compared to online retail (38% satisfaction), telco’s 8% leaves a lot of room for improvement. The DMA’s study found “emails containing offers, discounts or [...]

Source: http://www.getelastic.com/why-are-telecoms-dead-last-in-email-effectiveness/

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