Writing Search Ads in Context

As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you?ve identified your ideal customer, here?s how you can use the principles of choice architecture to get the clicks you want.

Source: http://feedproxy.google.com/~r/sewblog/~3/JImEs3jU0QM/Writing-Search-Ads-in-Context

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