SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy.
Source: http://feedproxy.google.com/~r/sewblog/~3/n6aYMFht7V4/Social-Media-Strategy-in-Times-of-Tragedy
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