Does Your Brand Have Digital Laryngitis? Don?t Lose Your Brand?s Voice in the Online World

It?s certainly not a revelation that a brand with a strong personality, or voice, stands out more to customers and makes a bigger impact on their choosing the brand when it comes time to open their wallets. And many brands have gotten really savvy at establishing and delivering a consistent brand voice in the brick [...]

Source: http://www.marketingpilgrim.com/2013/04/does-does-your-brand-have-digital-laryngitis-dont-lose-your-brands-voice-in-the-online-world.html

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