Killer PPC Testing Using an Ad Testing Matrix

The test matrix is your roadmap for executing PPC tests ? it becomes a living record of all the tests you?ve done. By following a systematic approach to ad testing with a testing matrix, you?ll give yourself the best chance at great ROI from PPC.

Source: http://feedproxy.google.com/~r/sewblog/~3/xwvh5eQC210/Killer-PPC-Testing-Using-an-Ad-Testing-Matrix

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