Majority of Mobile Users Would Rather Engage an Ad Than Pay for an Upgrade

The psychology behind how we spend our money is a wondrous thing. I’ll gladly throw down $1 a day for a Diet Coke, but I’m reluctant to spend $1.50 on a box of pasta that would feed my whole family when I can get it for less than that on another day. I’m also reluctant [...]

Source: http://www.marketingpilgrim.com/2013/05/majority-of-mobile-users-would-rather-engage-an-ad-than-pay-for-an-upgrade.html

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