6 Reasons Why Small Businesses Often Fail With AdWords by @AndrewLolk

Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their websites are often not optimal and many lack a general understanding of how Google AdWords works. As an AdWords manager you therefore need to be able to explain more facets [...]

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Andrew Lolk

Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy. He's worked in AdWords since 2009 and have co-founded White Shark Media; A Paid Search agency specialized in delivering results for small to mid-sized businesses in the US.

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