Blekko says the new search results empower users to get to the best content for any given query, rather than scanning through a list of blue links. The new results aim to give users choices, whether they are researching a topic or a product to buy.
Source: http://feedproxy.google.com/~r/sewblog/~3/24yDzk8FSY0/Blekkos-New-Search-Results-Aim-to-Take-the-Guesswork-Out-of-Intent
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