New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.

Source: http://feedproxy.google.com/~r/sewblog/~3/aahbpPmLxf0/Branded-Videos-Shared-More-Than-500000-Times-Every-24-Hours
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