Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper disclosure. Here are the guidelines webmasters need to know for advertorials and native advertising.
Source: http://feedproxy.google.com/~r/sewblog/~3/FhF5sjjrwxk/Googles-Matt-Cutts-Issues-New-Warning-on-Advertorials-Paid-Content
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