French based rolling paper company Odet-Cascadec-Bollor� or OCB have recently launched a cutting edge Facebook campaign that invites you to embrace a gradation system within the Facebook ?Like? paradigm. Their campaign video (below) encourages Facebook users to ?say goodbye to the Like button? and instead, ?welcome the new and cooler way of rating on Facebook?
Source: http://www.branded3.com/blogs/how-licking-breaks-facebook-in-chrome/
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