Mobile Marketers: Are You a Vampire or a Servant?

Marketing research is a lot like mobile marketing. You have to get the potential user’s attention, use clever content to keep him engaged and then hope he likes what you presented enough to act on it. Or you could use bribery – as this study will show, that works, too. The pitch that caught my [...]

Source: http://www.marketingpilgrim.com/2013/06/mobile-marketers-are-you-a-vampire-or-a-servant.html

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