Things You Need to Know About Bing Ads Quality Score by @PingFromBing

As a Bing Ads product manager specializing in campaign optimization, I often get asked the differences between Quality�Score on Bing Ads and AdWords. In order to answer that, we first have to understand why Quality Score was developed�and its components. Simply, the goal of Bing Ads Quality Score is to help advertisers optimize the quality [...]

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Ping Jen

Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. He has a passion for driving improvements into Bing Ads that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping worked as a Sr. Business Administrator at University of Cincinnati Department of Neurosurgery at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).

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