Bridging the Gap Between Social Media and PR

As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's where can you integrate PR and social media to increase mentions, awareness, and overall brand kickass-ness.

Source: http://feedproxy.google.com/~r/sewblog/~3/zt-V9cSb70A/Bridging-the-Gap-Between-Social-Media-and-PR

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