Google Finally Supports Paid and Organic Co-Optimization

With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of opportunities on both sides of the search aisle.

Source: http://feedproxy.google.com/~r/sewblog/~3/EgfZrqVFzlA/Google-Finally-Supports-Paid-and-Organic-Co-Optimization

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