Facebook's new promotion guidelines are designed to help brands increase participation, extend reach and engagement, surprise and delight customers, collect customer data, grow number of fans, and provide a customized experience.
Source: http://feedproxy.google.com/~r/sewblog/~3/NEEhLp3fgZs/Facebooks-New-Promotion-Policy-6-Ways-Brands-Can-Take-Advantage
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