Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier?

In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google might no longer use traditional cookies to track users, instead using an anonymous identifier called "AdID".

Source: http://feedproxy.google.com/~r/sewblog/~3/9WOHiUQM9O0/Google-to-Ditch-Cookies-Start-Tracking-Users-With-Anonymous-Identifier

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