While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study from Facebook?s advertising unit shows positive lead gen results in a B2B social environment.

Source: http://feedproxy.google.com/~r/sewblog/~3/hsnJZHz27co/How-B2B-Advertisers-Can-Win-on-Facebook-Just-Like-Salesforce
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