How to use Custom & Lookalike Audiences to increase the ROI of your Facebook campaigns

The introduction of Custom and Lookalike Audiences has transformed Facebook advertising dramatically, it is now easier than ever for marketers to find their customers on Facebook, transform their customers into fans and also find more potential customers in a targeted way. There is a big difference between fans and customers; just because someone is a

Source: http://www.branded3.com/blogs/how-to-use-custom-lookalike-audiences-to-increase-roi-of-your-facebook-campaigns/

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