iPhone vs iPad App Use Across Psychographic Segments

If you’re an online business that offers or is thinking about offering mobile apps, you’re faced with the question of which platforms and devices to build for. Despite Android’s market share, iOS devices typically drive more ecommerce traffic and sales, and data shows iOS owners are more engaged with shopping apps. While many mobile strategies [...]

Source: http://www.getelastic.com/iphone-vs-ipad-app-use-across-psychographic-segments/

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