Is CMO-CIO Tension Hindering Marketing Progress?

As marketing becomes more tech-centric it is becoming more and more apparent that there needs to be alignment between those who are trying to move products and impact the bottom line of a company and those who design, develop and execute the technical requirements necessary to help companies perform in the modern era. In other […]

Source: http://www.marketingpilgrim.com/2013/08/is-cmo-cio-tension-hindering-marketing-progress.html

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