New Nielsen Findings: If You Love a TV Show, You?re More Likely to Remember the Ads

Nielsen did a spectacular thing: they cataloged 70,000 TV ads on 6,777 TV shows over a three year period then figured out the correlation between the viewers interest in the show and their recall of the ad. They divided this by that, accounted for X and filled in the Y and came to this conclusion: […]

Source: http://www.marketingpilgrim.com/2013/09/new-nielsen-findings-if-you-love-a-tv-show-youre-more-likely-to-remember-the-ads.html

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