Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing.
Source: http://feedproxy.google.com/~r/sewblog/~3/O-s-KxC1x8I/Nielsen-Study-48-Trust-Search-Ads
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