Study Shows Paying to Promote Posts on Facebook Boosts Viral But Reduces Clickthroughs

They say there are two sides to every story and ShopIgniter’s new Facebook report makes that abundantly clear. The benchmark report compares the performance of different types of Facebook posts – photos, status updates, offers – both on the free and paid to promote side. I was very surprised by the results. Take a look: […]

Source: http://www.marketingpilgrim.com/2013/09/study-shows-paying-to-promote-posts-on-facebook-boosts-viral-but-reduces-clickthroughs.html

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