Twitter Accelerates Experimentation and Mobile Advertising; Plans for IPO

Twitter made a couple of interesting announcements this week that hint at strategic growth in a couple of areas. First, they bought mobile-focused advertising exchange MoPub. This company has a mobile app that allows publishers to manage their ad inventory on the fly. Says Twitter: The two major trends in the ad world right now […]

Source: http://www.marketingpilgrim.com/2013/09/twitter-accelerates-experimentation-and-mobile-advertising-plans-for-ipo.html

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