miércoles, 2 de marzo de 2011

5 Sales Email Myths that are Costing You Money

Recently, I worked with Darren on some sales content?including launch emails?for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens [...]

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5 Sales Email Myths that are Costing You Money

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