Ad Trade Groups Set Out to Make Measurement Makes Sense

Three top advertising trade agencies are banning together to work on a new initiative they call “Making Measurement Make Sense.” What they want to do is work out a new standard for measuring the success of digital advertising that can be used across the board. The IAB (Interactive Advertising Bureau), the ANA (Association of National [...]

Source: http://www.marketingpilgrim.com/2011/03/ad-trade-groups-set-out-to-make-measurement-makes-sense.html

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