Inspired by Iceland & Microsoft ? Social Media & the Marketing Mix

The last session of the day on the last day of SES London was on Social Media in the Marketing Mix with Kristjan Hauksson of Nordic eMarketing in Iceland and Mel Carson of Microsoft in London. Kristjan started things off:�What happens when a volcano goes wrong? �He recounted the situation last year when Eyjafjallajokul erupted [...]

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