Is Multichannel Commerce Dead?

According to Brian Walker, Forrester Research?s Principal Analyst for multichannel and ecommerce technology, multichannel organizational strategy doesn?t cut it anymore.
Today?s consumer doesn?t use use channels, rather a variety of interconnected touchpoints ? what Forrester has coined the ?Splinternet? ? which does not merely consist of web search, your website, mobile web, apps and social [...]

Source: http://www.getelastic.com/is-multichannel-commerce-dead/

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