Do Personal Tweets Make You More Credible?

Do you mix business with pleasure – on social media, that is? A blogger at Ars Technica has just posted about a study that examines the relationship between professors who Tweet and their students. The study had students follow a specially designed Twitter feed that was supposedly written by one of their professors. One group [...]

Source: http://www.marketingpilgrim.com/2011/03/do-personal-tweets-make-you-more-credible.html

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