How Can B2B Marketing Become More Social?

B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 (eMarketer B2B Social Media Marketing Heats Up). Unfortunately, many of those efforts are entirely tactical, methodical and without a [...]

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