The Institute of Practitioners in Advertising is advising members to exercise caution before carrying out competitor brand & trademark bidding on search engines. The statement comes after the Interflora vs Marks & Spencers case earlier this week. Advertisers and their agencies are advised to exercise caution before purchasing and using competitors? trademarks as advertising key [...]
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IPA advising members to be cautious about brand bidding
Source: http://www.blogstorm.co.uk/ipa-advising-members-to-be-cautious-about-brand-bidding/
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