PPC Landing Pages: The Importance of Value Propositions

Last post we discussed the importance of maintaining “scent” between a searcher’s keyword, your paid search ad text and your landing page. Today we’ll be looking at a critical component of your landing page – your unique value proposition, or UVP (aka unique selling proposition/USP).
What is a unique value proposition?
A value prop is what it [...]

Source: http://www.getelastic.com/ppc-value-props/

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