Why You Should Test PPC Landing Pages First

Are you testing PPC landing pages? With all the hype of testing your website, we sometimes forget about paid search landing pages because we’re so focused on checkout, home pages and what color our Add to Cart button should be.
“But Linda, didn’t you say you should test checkout first?”
Sounds like something I’d say. [...]

Source: http://www.getelastic.com/test-ppc-landing-pages-first/

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