My friend Bob Knorpp has a good piece on AdAge this week:”Why Marketers Should Break Free of the Digital Content Trap” about the fallacy of content. He makes some good points about companies going through the motions of creating and promoting content on social channels with motivations of retweets, likes, shares and links over real [...]
Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/V_oCjfww908/
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